Welcome to a world where foxes are vegan, sloths are sporty, and lemons leap.
This is Lionel’s Place: a brand for characters who break the mold.
Lionel the Lemon

WHO IS LIONEL?

Lionel's Place began with a man named Lionel who taught his children to never make fun of anyone for being different. Raised in a village of multicultural immigrants, he learned early on that differences are to be celebrated.

From his life lessons, his daughter and granddaughter created Lionel's Place with a goal of using illustration, design and the written word to encourage confidence and celebrate standout choices.